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News Articles

Magazine Ads A New Decorating Idea
by Chuck Young

Without realizing it, I stumbled across a trend in decorating that I had no idea existed. It seems that many people are using vintage magazine ads as home decorations.

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What I Learned From a Woman's Magazine
by David Leonhardt

It's amazing what you can learn about marketing if you can just find the time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will remain nameless because of my allergy to lawsuits. The magazine obviously has figured out what sells well, given that it operates on a consistent formula.

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Don’t Expect to Bump Oprah From A Magazine Cover
by Roman Pericon

“I want a pony, a tree house and the fastest bike in the world.”

“I want the G.I. Joe with the parachute and camouflage Jeep.”

Those wants from when we were children haven’t changed much now that we have traded in our play clothes for suits and ties. When I sit down with clients, I always ask them what they want out of their publicity campaign so I can create a realistic list of expectations.

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Wired. It's More than the Name of a Magazine
by Darin "Sid" Cameron

Recently I posted a couple of articles on my blog that discussed the new products that were being introduced at February's International Homebuilder's Tradeshow in Orlando, and how they will ultimately change the way new homes are built in the future. Some of the products are novelty items (like a magnetic chalkboard door), some are trendy (like a built-in coffee machine), but some will truly change the landscape of new home construction for years to come by addressing issues like environmental changes (such as the plethora of recycled products designed to reduce builder's consumption of wood).

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